Wednesday, 7 June 2017

Profit SEO - SEO & Digital Marketing Solutions - 1300 212191

  Facebook PPC (pay per click) advertising has become one of the most popular paid marketing options for businesses, both large and small. Facebook currently has almost two billion users all over the world, giving businesses access to a wide and varied audience. Facebook's PPC advertising allows you to target specific groups of people with your marketing messages, which means that local businesses can benefit from running campaigns targeted at members of their local community. Follow the steps below to set up a PPC ad campaign on Facebook.  

Choose Your Objectives

When setting up your ad campaign, you will be asked to choose your marketing objective. Options include building brand awareness, generating leads, encouraging app installations and increasing store visits. You can set different options to specify the most important aims of your ad campaign, such as boosting website traffic, increasing engagement, building local awareness and generating video views. The objectives you choose will form the basis of your campaign.  

Define Your Audience

Next, you will be asked to identify your intended audience. Try to be as specific as possible, as this will help to ensure that the right people are viewing your advertisements. You can set specific locations for your target audience, choose their gender, age range and the languages they speak. You can also add more detailed information, such as their profession, the industry they work in and their personal interests. In addition, you can choose only to show your ads to a custom audience, such as your website visitors.  

Set Your Budget and Schedule

Facebook allows you to set a daily or lifetime budget for your ad campaign. Setting a daily budget is usually the best option when using a new advertising platform, as it gives you greater short-term control over your advertising costs. Once you become more familiar with how the platform works, you can always switch to the lifetime budget option. You can also set a schedule for your advertisements, which enables you to choose specific dates for the beginning and end of your campaign.  

Create Your Advertisement

When creating your Facebook ad, you will need to choose the right format to suit your target audience. Using images, slideshows and videos can be highly effective ways to get your ads noticed, but you will need to consider which format will be the most appealing to your intended viewer. The placement of your advertisement is also crucial for helping to ensure the right people see your message. You can choose a variety of placements for your ads, including the desktop news feed, mobile newsfeed and Instagram.   Setting up a Facebook PPC ad campaign is a simple and effective way to build your brand, market your business, promote your products and bring new traffic to your website. Setting up your campaign involves choosing your objectives, defining your audience, setting your budget and schedule and creating your advertisement. Testing different ad formats and placements will help to ensure the best results for your marketing efforts.  

Check out our Facebook services here:  Facebook Marketing Brisbane

 

See Full Article Here: How to Set Up a Facebook Pay-Per-Click Ad Campaign first appeared on: Profit SEO 60/32 Agnes Street Albion. QLD. 4010 1300 212 191 https://goo.gl/maps/y7JWkLVRrmz

Tuesday, 9 May 2017

Profit SEO - SEO & Digital Marketing Solutions - 1300 212191

  how to get quality backlinks that matterIf you are using search engine optimisation to get targeted traffic so that you can grow your business, you might be wondering what steps will allow you to take your results to the next level. Although you can try many things to boost your effectiveness, building quality backlinks are one of the top ways to improve your rank. Each link that you earn from a quality site will increase your credibility in the eyes of Google and the other search engines, and your bottom line will benefit from the process. As long as you follow through with your plan, you will get impressive results of which anyone would be proud. If your mission involves gaining backlinks that matter, guest blogging is a resource that you won't want to overlook. Depending on the domain authority of the blogs on which you submit your content, you will notice amazing improvements to your rank. When you are ready to move forward, search for at least five or six blogs related to your industry. You will then want to interact with the community, replying to comments and answering questions. You will be ready to reach out to the bloggers after you have spent enough time building trust and learning about the type of content to which the audience is the most likely to respond. Writing and distributing press releases is a tactic that will work wonders when it comes to improving your SEO plan. You can use one of many press release companies that will send your content to several media outlets, and you will gain a lot of links from news websites as a result. The number of links that you will earn will depend on the quality of the company you use and the number of journalists who opt to syndicate your content. Using a reputable press release company and crafting content that will grab attention will enhance your odds of reaching your desired outcome. Although proactively earning backlinks will get the process started, it's not enough for those who want sustainable levels of success. Google favours backlinks that are generated naturally because it shows that people gain value from your articles and blog posts, so you will always want to put a lot of thought into everything you publish. You can have the best content on the planet, but it won't do much good unless you promote it to people who will want to see it. You can use social media ads to put your message in front of the right people, and you will be glad that you did. If you don't want your search engine optimisation effort to go to waste, build backlinks to your content so that you can improve your domain authority and rank. Rather than generating tonnes of backlinks at once, obtain them slowly over time to make them seem as organic as possible. As time goes by, you will notice your search engine rank start to rise. Increased exposure, trust and profitability are what you can expect in return for your dedication.  

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Originally Published Here: Would You Like to Take Your SEO Effort to New Heights? Build Backlinks That Matter

Monday, 1 May 2017

Profit SEO - SEO & Digital Marketing Solutions - 1300 212191

  If you want to take your business and marketing efforts to the next level, you can use any of a range of social media platforms to improve your reach and attract new customers. Facebook, however, will provide you with amazing results. Not only will you be able to attract new prospects, but you will also be able to encourage engagement with ease. Past customers will keep coming back for more, as long as you follow the right steps, and you will get instant feedback on your products and services. Not everyone knows how to get started, but the following tips will point you in the right direction.   Creating a Facebook page for your business is an important first step if you want to harness this marketing platform. You will want to add some high-quality pictures and a few posts before you start marketing your page; doing so will increase the number of people who like and follow your content. The name of your page should be the name of your business, and you can choose whether you want to allow anyone else to control your content. Including your business hours and contact information will work wonders for helping people stay in touch.  

  Facebook Cover Photo   Now that your page is set up, you are ready to create and promote captivating posts that will grab the attention of your prospects in a way that will leave a lasting impression. You can use pictures in your posts, include a headline, and add a call-to-action inviting people to visit your website. Add social media icons to your web page to encourage people to like, comment, and share your content. Pay attention to the types of posts to which your audience is the most likely to respond so that you can focus on what works the best.   engaging facebook post   Targeting your Facebook ads is an important piece of the puzzle that you won't want to overlook. If you don't know what group to target, promote your posts to people who have shown interest in your competitors. Alternatively, you can promote your content to a broad audience and use your metrics to see the type of people who are most likely to engage with your page. You might lose money at first, but you can turn your loss into a profit when you optimise your ads. No matter how well you are performing, you must always run tests if you want to keep improving your results.   targeting an audience on facebook   Facebook marketing is an excellent way for any business owner to reach a much larger audience than they once thought possible. Posts with interesting headlines that point to your blog or product page will grab attention, but asking people to like your page will take your results to the next level. Although some people start a campaign but don't monitor it, you will need to track your progress if you don't want to waste money. With the right approach and a little commitment, Facebook ads will work wonders for your bottom line.  

Read Full Article Here: How to Use Facebook to Get Targeted Traffic

Monday, 26 September 2016

Google says keywords in the TLD part of your URL are ignored for ranking purposes


If you ever wondered about all those new fancy TLD's that contain certain keywords for a ranking boost, then you

might want to reconsider as in a recent article from Search Engine Land, Google confirmed that they do not take that into

consideration at all. Here is a little snippet of that article below.

 

Google’s John Mueller confirmed yesterday in a Google Hangout that keyword-rich TLDs, such as the new top-level domains that have keywords in them — like .LIVE, .NEWS, .ATTORNEY and so on — do not count for ranking purposes. Mueller said Google completely ignores that for ranking purposes.

He said this at the 12:45 minute mark into the hangout: “The TLD is not something we take into account there,” he said, and added that they “completely” ignore the words in the TLD portion of the URL.

There was some controversy recently around a sponsored article published here on Search Engine Land, Can moving to a new TLD boost search rankings? That article showed how one lawyer switched from a .COM to a .ATTORNEY domain and saw a nice lift in organic traffic.

Both Mueller and Gary Illyes from Google said this is not true and urged webmasters not to switch from their current TLDs to the new TLDs for “vague promises” of ranking boosts.

Image courtesy of searchengineland.com


https://profitseo.com.au/google-says-keywords-in-the-tld-part-of-your-url-are-ignored-for-ranking-purposes/

Friday, 23 September 2016

Google updates Penguin, says now runs in real-time within the core search algorithm


If you noticed some SERP fluctuation yesterday, It finally looks like it is Penguin. Google says it now will run in Realtime within its core search algorithm.  Below is a snippet from Search Engine Land about the latest on Penguin 4.0.

 

After a nearly two-year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now saysPenguin is a real-time signal processed within its core search algorithm.

Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis.

In other words, the Penguin filter would run and catch sites deemed spammy. Those sites would remain penalised even if they improved and changed until the next time the filter ran,which could take months.

The last Penguin update, Penguin 3.0, happened on October 17, 2014. Any sites hit by it have waited nearly two years for the chance to be free.

Those long delays are now to be a thing of the past, according to Google. With this latest release, Penguin becomes real-time. As Google recrawls and reindexes pages — which happens constantly — those pages will be assessed by the Penguin filter. Pages will be caught and/or freed by Penguin as part of this regular process.

Image courtesy of searchengineland.com


https://profitseo.com.au/google-updates-penguin-says-now-runs-in-real-time-within-the-core-search-algorithm/

Thursday, 22 September 2016

Everything you need to know about Google's 'Possum' algorithm update


If you were wondering if there were any changes in the Local SEO scene, then read more about the latest Possum Algo.

 

For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016.

Phil Rozeksuggested the name, pointing outthat itis fitting since many business owners think their Google My Business listings are gone, when in fact they are not. They have just been filtered—they’re playing possum.

All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, whichimpacted organic results.

I believe the main purpose of the update was to diversify the local results and also prevent spam from rankingas well.

Based on the dozens of ranking reports I’ve analyzed, I would say this is the biggest update we have seen in Local since Pigeon in 2014. One of the main things that updated was Google’s filter that applies to the local results.

Image courtesy of searchengineland.com


https://profitseo.com.au/everything-you-need-to-know-about-googles-possum-algorithm-update/

Tuesday, 20 September 2016

AMP -- Accelerated Mobile Pages -- begin global rollout in Google mobile search results


Google is starting to move ahead with their AMP rollout.  Here is a snippet of the story below on Search Engine Land.

 

In August, Google announced Accelerated Mobile Pages (AMP) would be moving beyond Top Stories into the main organic mobile search results. Today, AMP officially rolls out broadly in mobile search.

Rudy Galfi, Google’s lead product manager for AMP, told me that the global rollout would be complete by the end of the year. He reiterated that this does not represent a rankings change. AMP pages won’t get a special boost in mobile results.

However, when there are two versions of a page, Google will prefer and link to the AMP version. AMP pages open within the AMP viewer and load much faster than conventional web pages — typically in less than a second.

Galfi wouldn’t share specific user-response data but told me, “We’re seeing great user response.” He also said that Google has been “humbled” by the industry’s response and adoption of AMP.

There are now more than 600 million AMP-enabled documents, which is apparently up from 150 million this summer. These documents are distributed in more than 230 “locales” and written in more than 100 languages. The list of companies embracing AMP is long, including Bing, WordPress, Reddit, Ebay and Shopify, among numerous other publishers.

Image courtesy of searchengineland.com


https://profitseo.com.au/amp-accelerated-mobile-pages-begin-global-rollout-in-google-mobile-search-results/